Sunday, June 8, 2014

Wagner's MBA Law of Ethnic Majority Politics and "Structural Racism"

Wagner's MBA Law of Ethnic Majority Politics and "Structural Racism": An Ethnic Majority Candidate can easily defeat an Ethnic Minority Candidate due to voter tendency to vote within their ethnicity, the larger majority voting block, the larger majority donor pool, the higher socio-economic status of the majority voting block, the lack of political action committees (PACs) to support the ethnic minority candidate/constituencies, advertising targeting issues within ethnic minority households with only one eligible voter, the need for the ethnic minority candidate to register minority voters to vote and explain their civic responsibilities, and the ability of the majority candidate to run a monolingual English campaign while the ethnic minority candidate must target non-English speaking minority voting block (s) with translators and multiple messages to appeal to their individual ethnicities. Hence, from a marketing perspective, the ethnic minority candidate from a small (e.g., 10%) ethnic minority has little chance of winning a majority vote in a election outside of an ethnic enclave, especially if local journalists support only the messages of the ethnic majority voters and fail to give equal coverage to the messages of the ethnic minority voters. I am ashamed of myself for not realizing this inequity in the past.

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