Jennifer Lopez Appears in Fiat USA's Incomprehensible Advertising

Speaking of incomprehensible advertising... how about that new TV ad where J.Lo drives a Fiat into her old neighborhood...? J.Lo drives? Fiat's are distributed in the U.S.A.? J.Lo drives Fiats? Fiats are a recognizable symbol of inner city empowerment? Those new ideas are something (and perhaps too much) to think about.

What's A Bookstore For? We Have Amazon.com

The other day I went to a large, magical place that had thousands of books, but I didn't specifically need any of the books on display and the books were placed in random order on shelves... And nobody in the store knew anything about books nor could they tell me exactly where to find a book. Yes, I believe historians once called this place a "bookstore"...! My discovery the other day proves that not all bookstores have been replaced with clothing stores. Still, what is a bookstore for? Convenience. We have the selection and pricing of Amazon.com that seems to outweigh the convenience though.

Mourning the Loss of Apple Computer's Steve Jobs

I'm surprising myself this morning by mourning the loss of Steve Jobs... I may even get out my Apple Computer Powerbook 100 to see if the screen still illuminates. My favorite Steve Jobs quote of all time was his recruitment line to John Scully that encouraged him to leave PepsiCo to join Apple Compuer as CEO: “Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world?” And Steve Jobs did change the world with development and marketing of lots of wonderful incompatible products... sometimes wonderful is incompatible with status quo.