Wagner's MBA Law of U.S. Presidential Elections

Wagner's MBA Law of U.S. Presidential Elections: When voters are given what amounts to a binary choice between two candidates, the better looking, younger, and more photogenic candidate tends to win the election. This law has been true in every modern U.S. Presidential Election since Dewey v. Truman in 1948 with the possible exception of Ford v. Carter in 1976. Hence, policy platforms and the content of speeches don't ultimately win elections. Looks matter in print, broadcast, and social media!