Hi. I am looking for people who might be willing to participate in a study for my dissertation. My topic is spokesperson credibility. For instance: two spokespersons of equal credibility (on paper) appear in two TV news interviews. With all other variables being equal (neutral interviewer, same topic, same message about the topic), audience members might find one person very believable and the other not at all believable.
Anyone who watches news on the Internet or TV, or is involved in their local community is invited to participate. You will be asked to watch a short videotape and answer approximately 50 questions, and you will also be asked to answer some questions about yourself. Your responses are anonymous and confidential. You will not be asked to provide your name or other identifying information. I would be grateful if you would be willing to participate in this study.
The survey should take no more than 10 minutes to complete. This study has been approved by the Institutional Review Board of TUI University.To participate in this study, go tohttp://www.surveygizmo.com/s/116189/77hbx. I would also appreciate if you could share this link with of your friends, colleagues, or family who may be willing to participate. Please be aware that the video is in Windows Media format, and works best with Internet Explorer or a IE plug-in.
If you have any questions, feel free to contact me at rgrantham@tuiu.edu. You may also email me if you wish to receive a copy of the results, regardless of your participation.Thank you in advance for your participation and assistance with completion of my dissertation.
Sincerely,
Robin Grantham
Ph.D. candidate, ABD, Business Administration
TUI University
rgrantham@tuiu.edu
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